Green Party of England and Wales
From tight election deadlines to same-day campaign mail
The Green Party of England and Wales needed a one off, tightly targeted direct mail campaign ahead of the 2019 General Election. Sixty thousand letters had to go out fast and within strict spending limits, yet other providers demanded minimum volumes for discounts and slow, three to four day turnarounds. By moving to Postworks Send, the party dispatched all 60,000 campaign letters the same day, at a price that stayed within budget.
The Challenge
When strict spending limits meet minimum volume deals
Running a national political campaign means every pound must be accounted for. Guy Poultney and his team needed to get key messages in front of potential voters quickly, but still work within strict electoral spending limits. A one off, 60,000 letter campaign had to feel targeted, look professional and land fast, without blowing the budget.
Their existing hybrid mail provider treated them like a small client in a big client world. They insisted on minimum volumes to access better pricing and quoted three to four days to get the mailing out. That combination of higher unit costs and slower turnaround just did not work when every day of an election campaign counts. The answers were effectively no, no and no.
A closer look at the results
60,000 targeted campaign letters sent
Election letters delivered to potential voters at speed, without compromising quality or targeting.
Campaign delivered within budget
Transparent pricing and no minimum volumes kept the entire mailing inside strict spending limits.
Same day turnaround from approval to post
Postworks dispatched the full campaign the same day instead of waiting three to four days.
The Turning Point
When being a smaller client should not mean second class service
With the clock ticking, Guy went back to search. This time he found Postworks. The website felt simpler and sleeker, the pricing structure actually worked with the Green Party’s budget and there were no minimum volumes locking them out of the best rates. Already under pressure, he needed a partner who would say yes, not a long list of conditions.
On contacting Postworks, Guy discovered the team could do exactly what was needed. Sixty thousand letters, printed and posted the same day. A flexible service that fitted political spending rules. Hands on support that stayed close from first upload to final despatch.
The shift from no, no, no to yes, yes, yes meant the Green Party could get its message out on time and on budget.
“Postworks was the best value I found by far and their customer service was excellent. The flexibility of the service is unmatched and the team went above and beyond to get our letters out on time.”
Guy PoultneyCampaign Manager, Green Party of England and Wales
The Outcome
From feeling left out in the cold to first choice for campaign post
With Postworks, the Green Party turned a one off, high pressure mailing into a smooth, supported experience that delivered impact without breaking the rules.
Key Results
⏱️ Campaign ready in a single day
Sixty thousand letters were printed and posted the same day, not after a three to four day wait.
😀 Support that feels on your side
Postworks stayed hands on throughout, helping plan, upload and quality check every step of the job.
💷 Big mailing, controlled spend
Pricing that worked without minimum volumes kept the entire campaign within tight electoral budgets.
📨 Targeted messages that actually land
Fast, reliable post made sure key campaign messages reached potential voters when every day mattered.
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